The Birth of a Movement

Shahirah Ahmed’s story began with a simple yet profound realization: the lack of size inclusivity in the footwear industry. As a woman who wears a size 12, she found herself constantly searching for shoes that fit comfortably, only to be met with disappointment and frustration.

The Birth of a Brand

Shahirah’s journey began with a simple yet profound realization: the lack of stylish, well-fitting shoes for women. She noticed that many women struggled to find shoes that not only looked great but also felt comfortable and supported their feet.

The Unconventional Market: Orthotics and Arch Support

The footwear industry has traditionally focused on styles and aesthetics, often neglecting the needs of consumers with specific foot requirements. One such market is orthotics and arch support, which has been largely overlooked by mainstream brands.

She is particularly drawn to the elegance and sophistication of his designs.

These diverse influences shape her aesthetic and inform her design decisions.

Her approach to pricing has earned her a loyal customer base and a reputation for offering high-quality, affordable footwear.

Pricing Strategies

Once Shahirah has identified the value proposition of her products, she can develop a pricing strategy that takes into account the competitive landscape and her target audience. There are several pricing strategies that Shahirah could consider, including:

Pricing for value is a pricing strategy that involves pricing products based on their perceived value to customers. This approach requires a deep understanding of the target audience and the market, as well as a clear understanding of the value proposition of the product.

Ahmed has found success through her innovative approach and strong network. Her designs have been recognized and praised by industry leaders, and she has built a loyal customer base. The company has also received funding from investors, allowing her to grow her business. Ahmed’s vision for the shoes is not only to provide high-quality products but also to promote inclusivity and diversity in the footwear industry. She aims to create a platform for underrepresented groups to showcase their work and gain recognition. This initiative is a significant step towards breaking down barriers in the industry and creating a more inclusive environment. By offering a range of sizes, Ahmed hopes to cater to a broader customer base, including those who have been historically excluded from the fashion industry due to size limitations. This inclusive approach will not only increase sales but also contribute to a more diverse and representative industry. Ahmed’s focus on inclusivity extends to her business model, where she sources materials from sustainable suppliers and prioritizes environmentally friendly practices.

“It’s not just about creating something new, but also about challenging the status quo and pushing boundaries.”

Creating a Sense of Belonging

Shahirah’s brand is built on the idea of inclusivity and diversity. She aims to create a sense of belonging among her audience by showcasing a wide range of designs that cater to different cultures, ages, and abilities. • Her designs often feature diverse characters, such as people with disabilities, different ethnicities, and LGBTQ+ individuals. • She also incorporates elements of nature, like flowers and trees, to represent growth and harmony.

The brand is looking to increase its online presence through social media and influencer partnerships.

The Brand’s Expansion Plans

The brand is looking to expand its product range to include new styles, additional size options, and even accessories like handbags.

She is a model, entrepreneur, and social media influencer who has made a name for herself in the competitive industry.