This marks a significant shift in the fast-food giant’s strategy, as it brings its brand into a world traditionally dominated by youth-oriented footwear. McDonald’s is seeking to attract new customers, while simultaneously appealing to its existing customers by offering a unique and playful experience. The Crocs Happy Meal will feature a variety of customizable options, including different colors, patterns, and Jibbitz charms.
This collaboration is a part of McDonald’s “Happy Meal” promotion, which is designed to attract children and families. The Crocs Happy Meal will feature a special edition Crocs clog, designed specifically for the promotion. This special edition clog will be available in a variety of colors and designs, allowing customers to choose their favorite.