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Harrys London Names Maud OKeeffe Design Director

The New Creative Director: Maud O’Keeffe

Maud O’Keeffe has taken over as the new creative director of the brand, replacing Graeme Fidler. In this role, O’Keeffe will oversee the brand’s footwear and accessories collections. This change is significant, as it marks a new chapter in the brand’s history and a fresh perspective on its creative direction.

Key Responsibilities

  • Overseeing the design and development of footwear and accessories collections
  • Collaborating with the design team to create new and innovative products
  • Working closely with the production team to ensure timely and high-quality delivery
  • Maintaining the brand’s aesthetic and visual identity
  • Bringing a New Perspective

    Maud O’Keeffe brings a wealth of experience and expertise to her new role. With a background in fashion and design, she has a deep understanding of what drives consumer behavior and what makes a product successful. Her appointment is seen as a positive move for the brand, as it signals a commitment to innovation and creativity.

    The Importance of Footwear and Accessories

    Footwear and accessories are a critical part of any fashion brand’s product line. They can make or break a product, and their design and quality can have a significant impact on the overall customer experience.

    The Leather Working Group is a non-profit organization that aims to improve the sustainability of the leather industry. The group has 17 processes that brands must follow to be certified. These processes include:

    Certification Process

    The certification process is a rigorous and comprehensive evaluation of a brand’s sustainability practices. It involves a thorough assessment of the brand’s environmental, social, and economic impacts. The process is designed to ensure that brands are meeting the highest standards of sustainability and transparency. Key aspects of the certification process include: + Conducting a life cycle assessment of the brand’s products + Implementing sustainable production methods + Ensuring fair labor practices + Reducing waste and emissions + Reporting transparently on sustainability performance

    Benefits of Certification

    Certification by the Leather Working Group can bring numerous benefits to brands. These benefits include:

  • Improved brand reputation and credibility
  • Increased customer trust and loyalty
  • Access to new markets and customers
  • Cost savings through reduced waste and emissions
  • Enhanced transparency and accountability
  • O’Keeffe’s Journey

    O’Keeffe started her career in marketing in the ‘90s at Jean Paul Gaultier, Patrick Cox, Alexander McQueen and Helmut Lang. She worked her way up the ranks, eventually becoming a creative director at one of the top fashion brands.

    O’Keeffe was a fashion brand that was founded by the American artist Georgia O’Keeffe in 2005. The brand was known for its bold and eclectic designs, often featuring oversized sunglasses, chunky jewelry, and statement pieces. The brand was popular among celebrities and fashion enthusiasts alike, with many of its designs being featured in top fashion magazines and on the red carpet.

    The Rise of O’Keeffe

    In the early 2000s, Georgia O’Keeffe’s art career was thriving. She had already gained international recognition for her unique and innovative style, which blended elements of modernism and abstraction. However, she had always been fascinated by fashion and had a keen eye for design. In 2005, she decided to take the leap and launch her own fashion brand, O’Keeffe.

    Key Features of O’Keeffe

  • Oversized sunglasses with brightly colored frames
  • Chunky jewelry featuring bold, geometric shapes
  • Statement pieces with intricate details and textures
  • A focus on bold, vibrant colors and eclectic designs
  • Celebrity Endorsements

    O’Keeffe was worn by many high-profile celebrities, including Javier Bardem, Idris Elba, Jon Hamm, Michael Fassbender, Bradley Cooper, and Matt Smith.

    Cohen purchased the brand for $1.1 million.

    The History of Harry’s

    Harry’s is a well-established brand with a rich history dating back to 2013. The company was founded by Harry’s founder, Jeff Raider, who had a vision to create a men’s grooming brand that focused on quality, simplicity, and affordability.

    Early Success

    Harry’s gained significant traction in its early years, with sales exceeding $100 million in 2014. The brand’s success can be attributed to its innovative approach to men’s grooming, which included a subscription-based model and a wide range of affordable products.

    Key Features

  • Affordable prices: Harry’s products were priced lower than those of its competitors, making it an attractive option for men looking for high-quality grooming products at an affordable price. Subscription-based model: Harry’s introduced a subscription-based model, which allowed customers to receive regular shipments of products at a discounted rate. Wide range of products: Harry’s offered a wide range of products, including shaving cream, razors, and aftershave, making it a one-stop-shop for men’s grooming needs. ## The Acquisition by Charles S. Cohen*
  • The Acquisition by Charles S. Cohen

    In 2017, Charles S. Cohen, the billionaire commercial real estate developer, purchased Harry’s from Palladin Consumer Retail Partners, a Boston-based private equity firm, for $1.1 million.

    Cohen’s Vision for Harry’s

    Cohen’s vision for Harry’s was to expand the brand’s product line and increase its global reach.

    With a global presence spanning over 30 countries, the brand has established itself as a leader in the luxury menswear industry.

    A Brief History of Harrys of London

    Harrys of London was founded by the visionary entrepreneur, Harrys, in 2001. The brand’s early success was largely driven by its commitment to combining traditional craftsmanship with modern design sensibilities. This unique approach allowed Harrys to differentiate itself from other luxury menswear brands, which often prioritized either traditional techniques or cutting-edge fashion trends.

    Early Years and Expansion

    In its early years, Harrys of London focused on building a strong reputation for quality and craftsmanship. The brand’s founders invested heavily in training and developing a team of skilled artisans, who were dedicated to creating bespoke suits that were both functional and stylish.

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