Jenny Grimley’s latest venture, Jen’s Place, is set to bring a breath of fresh air to the quaint town of Builth, with its unique blend of fashion and fun. • Juicy Couture tracksuits and superhero wear
• High-end wellies and funky platforms
• Branded merchandise and clothing
• Shoe-fitting service for kids aged from tots to teens
Located at No14 Broad Street, Jen’s Place is going to be a must-visit destination for kids and young adults alike. The store’s vibrant purple exterior is sure to turn heads, and the interior promises to be just as exciting.
| Fashion | Fun |
|---|---|
| Branded items like Harry Patter, superhero wear like Batman and Marvel, as well as Stranger Things, Beetlejuice and even Japanese anime | High-end wellies, funky platforms, shoe-fitting service for kids |
| Clothing and branded merchandise | Suggestion box for people to fill in and provide feedback |
Jenny Grimley, the shop’s owner, has a passion for fashion that spans her entire life. In her 70s, she decided to take the plunge and open her own store, after realizing that there was a gap in the market for a shop that catered to the younger generation. “I had five offices, all doing really well, but I sold the house after my partner had a heart attack and then I went travelling,” said Jenny, highlighting the turning point that led her to pursue her dream of opening a shop. Jenny’s Place is not just a fashion store, but a destination that promises to be fun and engaging for kids and young adults. The shop will stock a wide range of footwear, from trainers to high-end wellies, and clothing and branded merchandise too. “I’m a little nuts, I like fun footwear, which I think is something that’s missing in Builth,” said Jenny, highlighting the unique approach she’s taking with her store. The shop will also offer a shoe-fitting service, which is not a common practice in most shoe stores. Jenny aims to provide a personalized service that will cater to the needs of kids and young adults. “I’m hoping it will do well because there’s nothing like it in Builth,” said Jenny, expressing her excitement and nervousness about the future of her store. The shop’s exterior may be vibrant and eye-catching, but Jenny has kept the shutters down while fitting out the shop, maintaining a bit of intrigue and surprise for visitors.
| Key Features | Description |
|---|---|
| Shoe-fitting service | A personalized service that caters to the needs of kids and young adults |
| Suggestion box | A place for customers to provide feedback and suggestions for additional stock |
| Wide range of footwear and clothing | Trainers, high-end wellies, funky platforms, and branded merchandise |
As Jenny puts it, “Jen’s Place is a shoe lover’s dream come true.” The shop promises to be a must-visit destination for kids and young adults, offering a unique blend of fashion and fun that’s sure to capture the hearts of visitors. “I’m not young but I still wear what I want to wear,” said Jenny, highlighting her passion for fashion and her desire to provide a service that caters to the needs of the younger generation. Jenny’s Place is set to open on Saturday, April 19, and visitors are encouraged to come and experience the excitement for themselves. With its unique approach, wide range of products, and personalized service, Jen’s Place is sure to be a hit with kids and young adults alike.